What is Dynamic Digital Signage?
January 27, 2017
Show all

Great Signs are a Good Sign for Your Business

“A business with no sign is a sign of no business.”

How often have you driven by a business and just shake your head because their sign is totally ineffective? Bad location. Too small. Too much information. Too old, rusted, or falling apart.

It’s a shame, really. The business might sell great products or have outstanding customer service, but because of their sign, potential customers just drive on by.

The pride an owner takes in great products or services should translate into great promotions—including great signage. If I invest my life into building a business, then I should make sure people who drive by are attracted by the presentation I make about my business.

Marketing 101: Investing in a great sign is a good sign your business will succeed.

Effective business signs reach customers with simple, bold text and high quality graphics that say, “We want your business. Come on inside!”

So, how do you know if your sign works? Take a look at your competitors, from local independents to big box and national brands in your industry. Mark those few that are most effective. Now, what can you learn simply from their signs? Size? Location? Graphics? Color? Lights? Whatever it is that makes them a successful competitor can also make you successful.

Consider these statistics about signs:

  • 76% of customers enter a store just because of the sign out front.
  • 50% of customers believe that bad signs are bad for business.
  • 68% of customers think that bad signs outside reflect poor quality inside.

Great signage is one of the most important investments a business can make. Regrettably, this decision is usually left to the last minute or put off because of budget. In the long run, it’s just bad for business.

What’s the solution? Find a local and reliable sign company and have them come out for a consultation. Their expertise will help you see just how effective and profitable a great sign can be for your bottom line. Not only can they design, manufacture, and install your sign in the best location, but they will deal with the necessary permitting to get your sign in front of your customers as soon as possible.

Great signs will get you noticed!

Gary Butler
Gary Butler

Gary Butler is owner of Capitol Design Signs & Graphics in the greater Columbia, SC area. For more than 40 years, Capitol Design has developed relationships with business in every industry, providing indoor and outdoor signage to meet the needs of growing companies who depend on high quality sign products that attract customers to their front doors.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: