Great Signs are a Good Sign for Your Business
February 14, 2017
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What is Dynamic Digital Signage?

We’ve all seen them…and heard them. Video screens on the highways, in front of churches, at shopping malls, and even at the gas pump. In just about every shape and size, these signs can capture our attention like nothing else. The ads bounce and slide and sometimes even talk when you’re filling up your car or strolling down the grocery store isles. And you know what? These living signs make us slow down and take a second look, drawing us in with light and motion and full color.

They’re called “Dynamic Digital Signs” and businesses are beginning to notice that these new “living” signs will get them noticed in the busy world in which we live.

In a recent article by the International Sign Association (ISA), Dynamic Digital Signage is seen to be trending upward around the world, with expectations that revenues will reach $17B this year. Here’s an excerpt explaining Dynamic Digital Signs:

“Dynamic digital signage, by definition, is a specialized form of video broadcast aimed at a very narrow niche audience in which video or multimedia content is displayed for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as a commercial-grade LCD or plasma display.

“Dynamic digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. It is also commonly used in corporate, employee-facing environments. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. The system can employ multiple screens if an extra-large display is required.

“There are advantages that dynamic digital signs offer over printed or other types of static signs. The biggest advantage is that digital signs can be updated by remote control when content needs to be changed (which makes them “dynamic”), while static signs require individual replacement and physical travel to sign sites by personnel. Digital signs can also be enhanced with visuals, video and multimedia for more compelling presentations.

“Dynamic digital signage can play an integral role in a business’ signage strategy. While most signage applications will continue to involve printed graphics, the addition of a digital display into an environment can drive home important marketing messages, complement visual themes, and serve as a source of entertainment and information.”

There’s a lot more to the benefits of Dynamic Digital Signs in the article (read the whole article here).

Capitol Design has succeeded for more than 40 years because we are continually offering our customers around country the latest in sign solutions that will get businesses noticed. If you are interested in Dynamic Digital Signage, drop us a line and let us show you what these “living” signs can do for you.

Lawrence Ford
Lawrence Ford
Lawrence Ford is a Sr. Content Strategist with more than twenty years experience in marketing, communications, and public relations.

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